When Working with Burberry, I was in charge of activating the brand’s key moments by developing and executing events and engagement strategies to connect with top clients in a meaningful way, while simultaneously driving commercial success. One of our top Men’s clients was the owner of a boutique wine and spirits store, and we would often partner to host whiskey tastings alongside private shopping after hours. This strategic partnership allowed Burberry to give back to our client who so generously and loyally supported the brand. It also presented key client acquisition opportunities as our host would extend invitations to his network.  I curated guest lists specifically sorted by locality, spend history, and personal and professional interest so that we could better create a truly customized experience for every client, far and beyond what any other brand would provide. Guests were left feeling connected to and inspired by a brand that felt more like a membership club or community than a traditional fashion business.